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See what print ad claim caught the group's eye.
June 19, 2013
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.” As part of its routine monitoring program, NAD requested substantiation the following claim: “The #1 selling Tinted Moisturizer.*” *Based on The NPD Group, Inc. U.S. volume sales in prestige retail YE 2012.” NAD questioned whether the claim implied that the product is the top-selling tinted...
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